Dependent entirely on your needs, the scope varies greatly but can include:

  • Measuring and analysing the activity of your sales personnel as the first step of sales training
  • Assessing the competence of sales staff
  • Strategies for improving the performance of sales staff
  • Sales revenue analysis
  • Sales scripts for on-going sales training
  • Identifying market opportunities
  • Client focus groups
  • Incentive schemes
  • Sales training conferences
  • Mentoring

Because the right idea can be worth literally millions, good sales training pays for itself — often immediately.


“My discussions with Lincoln are extremely valuable. Our most experienced sales person picked up points for his sales calls within half an hour of meeting with Lincoln”
Peter Inder